Wick Insights' mission is to accelerate public opinion research's transition to more accurate, more affordable, and more actionable insights. We will post all of our research, insights and progress on this page. Subscribe to our email list and follow us on Twitter to receive updates when we have new content!
The Truth about GA Swing Voters
Biden’s Approval Rating, Political Distancing from Trump, and GOP Culture Wars are common explanations to the current Republican polling boom. But what are the forces that are truly moving swing voters to the right? Our research suggest that a Republican Governor's handling of Covid-19 is by far the most important driver of these critical votes.
Wick’s 2022 Methodology
Forecasts will favor the bold this November. There is a need to challenge current perceptions about what constitutes as a representative sample. 2022 will present new strains of bias sources for pollsters, and accuracy is going to come from the agencies who recognize that yesterday’s secret sauce is today’s Achilles heel- and that good methodology starts with a culture that embraces a little curiosity.